Improving customer outcomes

Ways of working

I am passionate about using evidence-based research to drive design decisions that align with business KPIs, ensuring user-centred solutions address user needs and business goals. I work with design systems across devices, applying Agile UX practices and embracing AI to streamline processes. I collaborate with cross-functional teams, and adapt designs based on continuous user feedback, driven by a deep curiosity to explore new ideas and continuously improve.
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User centred research

Conducts stakeholder and user interviews, defines personas, maps user journeys, and optimises user pathways to address pain points.
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Design + Prototyping

Creates wireframes, prototypes, design systems, and defines information architecture to deliver intuitive and accessible user experiences.
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User testing

Writes test scripts and conducts usability studies with target audiences, iterating designs based on evidence to inform design decisions.
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Implementation

Supports developers by delivering designs and assets aligned with acceptance criteria and collaborates on technical feasibility to ensure timely delivery.
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Design thinking

Combines Design Thinking, UX principles, and psychology to craft intuitive, user-centred prototypes that address both cognitive and emotional user needs.
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Agile UX

Works in sync with sprint cycles, refining design flows and components based on real insights and evolving requirements to support development squad sprint goals.