Project:

Brand collateral development.

Although not strictly a user interaction project, this showcases a taste of my graphic design skills and ideation in creating brand collateral to support Mozilla Firefox technologies, at the Mobile World Congress in Barcelona.

Mission objectives:

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Product promotional design: Create a branded product guide to engage Mobile World Congress event visitors.
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Brand alignment: Ensure brand alignment and playful design to lead the eye through the design to inform users of new product features.
Design for visual engagement

Brand collateral

I combined the Firefox brand and graphic elements with the theme of ‘exploration’, and negative space to lead the eye through this promotional flyer.